Concept

For this campaign, I wanted to visualize the feeling of being "stranded” within a relationship. By placing the artist in environments where he feels intentionally out of place, the visuals serve as a metaphor for his struggle to find his footing – a central theme of the album.”

Visual language

I utilized a sharp contrast between the artist’s modern styling and the rugged, isolated environments to emphasize the feeling of being lost. To evoke a sense of nostalgia and raw emotion, I opted for a vintage aesthetic, characterized by the use of grain and analog color grading - film emulation/Kodak look. The ”telephony” theme from the title “Vi rings senare?” (Call you later?) is woven throughout the campaign as a symbol of distance and the search for connection. The result is an artistic, cinematic exploration of being misplaced and the longing to find a way back.